LOCAL BRAND STARTER KIT - $1,000 Your Brand Foundation in 30 Days

Before you spend $10K-$50K on billboards, you need a brand that's ready to scale. The LBSK gives you everything required to market like an established company—even if you're still building.

What you get:

• Brand Story Framework: Your origin story, mission, and differentiation—the "why we exist" that makes outdoor advertising stick in people's minds.
• 30-Day Content Map: Exact posts, emails, and topics to launch with. Your billboard campaign has supporting content across every channel.
• Platform Setup Newsletter, social profiles, brand consistency. One voice across every touchpoint.
• Launch Strategy Session: 60-minute call to plan your first integrated campaign—outdoor + digital + social working together.
• AI Copywriting Templates + 7-Word Billboard Messaging Guide Plug-and-play for emails, posts, ads. You shouldn't write from scratch every time.

This way, when you’re ready for billboards, your message is simple, memorable, and built to work in a 3-second glance.

This is the foundation. Everything you build after this—billboards, digital, social—performs better because your brand is dialed in first.

Not sure if the LBSK is right for your business? Book a free 15-minute strategy call first. We'll review your current marketing, identify gaps, and decide together whether this is a fit. No pressure. No pitch. Just an honest assessment. If we're not a fit, I'll let you know. If we are, you'll know exactly what you're getting before you commit.

[Book Free 15-Min Strategy Call]

Investment: $1,000 Includes:

• Brand Story Framework
• 30-Day Content Map
• Platform Setup (newsletter, social, brand voice)
• 60-Minute Launch Strategy Session
• AI Copywriting Templates + 7-Word Billboard Messaging Guide
• Lifetime access to updates and revisions

This is a complete brand infrastructure. You own it forever.

I only take 3 LBSK clients per month so I can personally work through your messaging and platforms. March has 1 spot remaining.
April is booking now.

If you're ready to build a brand foundation that supports serious growth, start here.

[Get Local Brand Starter Kit - $1,000]

FULL SERVICE CAMPAIGN - $4,000 I Handle Everything

You want outdoor advertising. You don't want to become an outdoor advertising expert. Full Service means I manage your entire 4-week billboard campaign from strategy to creative to placement to reporting. You stay focused on running your business while I deliver geographic dominance in Sacramento.

What you get:

• Market Research & Strategy We identify your target customer, map their commute patterns, and select corridors (Highway 50, I-80, Business 80) that intercept them during buying decisions.
• Corridor Targeting Analysis Custom breakdown showing exactly which boards hit your demographic, estimated daily impressions, and cost-per-thousand (CPM) compared to digital ads.
• Creative Direction & Messaging I write your billboard copy using the 7-word rule (maximum impact, zero clutter), design recommendations, and call-to-action strategy.
• Billboard Placement & Negotiation I source inventory, negotiate rates, and coordinate installation. You never talk to vendors.
• 4-Week Campaign Management I monitor performance, handle any issues, and optimize if needed.
• Performance Reporting Weekly updates on impressions, geographic reach, and observable impact (traffic, inquiries, brand mentions).
• Post-Campaign Optimization Plan: What worked, what didn't, what to do next—whether that's expand, pause, or pivot.

Campaigns deliver repeated exposure across Sacramento’s key commuter corridors for maximum geographic impact.

Typical timeline is 2–3 weeks from campaign approval to live boards, depending on inventory and install windows.

You approve the strategy, and I execute everything else. You review and approve specific corridors and boards before any media is booked.

This is turnkey. You approve the strategy, and I execute everything else.

Not sure if Full Service fits your budget or timeline? Start with a free billboard audit. I'll review your target market, recommend specific Sacramento corridors, show you expected reach and pricing, and explain whether outdoor makes sense for your business goals. Zero cost. Zero obligation. Just data and honest advice. If outdoor isn't right for you, I'll tell you. If it is, you'll see exactly what a campaign would look like before committing $4,000.

[Book Free Billboard Audit]

Investment: $4,000 Includes:

• Market Research & Strategy
• Corridor Targeting Analysis (Highway 50, I-80, Business 80)
• Creative Direction & Messaging
• Billboard Placement & Negotiation
• 4-Week Campaign Management
• Weekly Performance Reporting
• Post-Campaign Optimization Plan

Plus: I manage vendor relationships, installation coordination, and troubleshooting. You approve the strategy and review reports.
Everything else is handled.

I can only manage 2 Full Service campaigns per month because of the hands-on coordination required for billboard placements, vendor negotiations, and campaign oversight. April has 1 slot available.

If you want to launch by mid-April and capture the spring buying season (when Sacramento commuters are making home, auto, and lifestyle decisions), secure your slot now.

[Get Full Service Campaign - $4,000]

WHICH PACKAGE IS RIGHT FOR YOU? Choose Local Brand Starter Kit if:

• You're not ready for outdoor advertising yet (but want to be)
• Your brand messaging needs clarity before you scale
• You want infrastructure that supports future billboard campaigns
• You need content, positioning, and platform setup first

Choose Full Service if:

• You're ready to launch outdoor advertising in the next 30-60 days
• You have a clear business goal (brand awareness, event promotion, store opening, market entry)
• You want expert execution without becoming a billboard expert yourself
• You're willing to invest $4,000 for 4 weeks of geographic dominance in Sacramento

Not sure which fits? Book a free strategy call. We'll figure it out together.

[Book Free Strategy Call]

WHY WORK WITH GGP? Sacramento-Specific Expertise

I don't just sell billboards. I help you figure out IF outdoor makes sense, WHICH corridors target YOUR customers, and HOW to avoid the three mistakes that kill $40K campaigns:

1. Picking locations based on price, not customer geography (Highway 99 is cheap because your buyers don't drive there)
2. Treating billboards like Facebook ads (outdoor builds brand awareness over 90 days, not leads in 24 hours)
3. Trying to say everything (7-word rule: one message, one action, maximum contrast)

I've directed outdoor advertising campaigns with a combined media value in the millions since 2018, including 6 years with Silver Forest Christmas Tree Farm (4.1x ROAS). I know Sacramento's corridors, commuter patterns, and which boards actually convert.

Case Study: Silver Forest Christmas Tree Farm

• 6 consecutive holiday seasons (2020-2025)
• Highway 50 corridor targeting (El Dorado Hills, Folsom, Placerville commuters)
• 4.1x return on ad spend
• $1,200 annual investment → $4,920 average revenue lift per season

[Read Full Case Study]

SACRAMENTO BILLBOARD MARKET: THREE TIERS YOU NEED TO KNOW

Digital billboard inventory across Sacramento breaks down into three distinct tiers. Each serves a different goal. Each delivers a different ROI.

Market Domination – I‑5, I‑80, US‑50, Highway 99
12 freeway boards · 5,219,637 impressions / 4 weeks · $43,200 · ~$8.27 CPM
Unavoidable regional visibility across Sacramento–Stockton commute corridors.

Regional Campaign – Roseville, Rocklin, Elk Grove, Arden‑Arcade
13 high‑traffic suburban boards · 3,083,354 impressions / 4 weeks · $35,400 · ~$11.48 CPM
For brands focused on Sacramento’s growth, the suburbs and shopping districts.

Budget Entry – Secondary routes & neighborhood corridors
12 value boards · 1,511,948 impressions / 4 weeks · $27,120 · ~$17.95 CPM
For local businesses, testing outdoor or adding efficient reach to digital.

The strategy? Combine high-traffic freeway boards for reach with suburban placements for precision targeting.

READY TO START? Two paths forward:

Path 1: Book a Free Strategy Call 15 minutes. We'll assess your needs, recommend a package (or tell you outdoor isn't right yet), and answer any questions.

[Book Free Call]

Path 2: Choose Your Package Now If you already know what you need, secure your spot:

[Local Brand Starter Kit - $1,000] (March: 1 spot left)

[Full Service Campaign - $4,000] (April: 1 slot available)

Questions? Email me directly: iam@genogiovannipresents.com